{"id":17250,"date":"2025-08-05T13:30:00","date_gmt":"2025-08-05T10:30:00","guid":{"rendered":"https:\/\/manuscript.in.ua\/?p=17250"},"modified":"2026-04-30T06:40:47","modified_gmt":"2026-04-30T03:40:47","slug":"black-square-on-the-cover-the-manuscript-philosophy","status":"publish","type":"post","link":"https:\/\/manuscript.in.ua\/en\/about-sketchbooks\/black-square-on-the-cover-the-manuscript-philosophy\/","title":{"rendered":"The Black Square on the Cover: Manuscript Philosophy"},"content":{"rendered":"\n<p>The first thing people notice when they pick up a Manuscript is the cover. The painting. Sometimes familiar, sometimes new. And almost always \u2014 a question: \u201cWhy is the logo a black square?\u201d We explain.<\/p>\n\n<h2 class=\"wp-block-heading\">A nod to Kazimir Malevich\u2019s \u201cBlack Square\u201d: why we chose this symbol<\/h2>\n\n<p>Kazimir Malevich\u2019s \u201cBlack Square,\u201d painted in 1915, is one of the best-known and most controversial works in 20th-century art. It\u2019s not just a painting. It\u2019s a symbol: the moment when the artist rejected depicting the real world and left only form and color as independent values.<\/p>\n\n<p>For us, the black square in the Manuscript logo is a metaphor for a blank page. An empty sheet before the first stroke. Space where nothing is there yet \u2014 and therefore anything is possible. Anyone who opens a new sketchbook feels it: a slight tremble before the first line on white (or cream) paper.<\/p>\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/manuscript.in.ua\/wp-content\/uploads\/2016\/02\/cropped-favicon-1.png\" alt=\"\" class=\"wp-image-13485\" srcset=\"https:\/\/manuscript.in.ua\/wp-content\/uploads\/2016\/02\/cropped-favicon-1.png 512w, https:\/\/manuscript.in.ua\/wp-content\/uploads\/2016\/02\/cropped-favicon-1-200x200.png 200w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n<p>Malevich showed that art begins with simplicity. We wanted the Manuscript logo to say the same thing.<\/p>\n\n<h2 class=\"wp-block-heading\">A sketchbook as an extension of art, not just a notebook<\/h2>\n\n<p>Most sketchbook manufacturers sell an instrument. We sell space for thought.<\/p>\n\n<p>The difference is this: when you open a regular notebook, you think about the task. When you open Manuscript, you think about what you want to create. A cover with a painting sets the gaze. Good paper invites you to begin. An open binding removes physical barriers.<\/p>\n\n<p>A sketchbook is not just a place to write things down. It\u2019s where your thoughts become visible. And it\u2019s important to us that this object is beautiful in itself \u2014 before you draw anything on it.<\/p>\n\n<h2 class=\"wp-block-heading\">Paintings by great masters on the covers: how we select them and why it matters<\/h2>\n\n<p>Vincent van Gogh, C\u00e9zanne, Klimt, Bruegel, Hae(z)sum, Bosch \u2014 on Manuscript covers, you\u2019ll find works by artists whose names have already become part of cultural code. But we don\u2019t choose them based on popularity. We choose based on how they look in your hands, in an open spread, after printing, and across other parameters.<\/p>\n\n<p>Munch, Hokusai, Vrubel, Mondrian, Monet \u2014 and many other paintings didn\u2019t fit one of the many criteria.<\/p>\n\n<p>The basic criteria are simple: the painting must be strong in details and look great on the front cover. The A5 Plus cover is small. If a fragment doesn\u2019t \u201cread\u201d on its own or, as often happens, more attention goes to the left part of the painting\u2019s narrative without knowing the whole canvas, then it won\u2019t make it into the sketchbook. That\u2019s why we sometimes take not the central storyline, but a slightly adapted version. And sometimes the paintings aren\u2019t all rectangular.<\/p>\n\n<p>The result is that every Manuscript cover looks like a small reproduction you wouldn\u2019t be ashamed to put on a shelf next to art books or place in the background \u2014 and it can inspire you in the moment of our fleeting everyday life.<\/p>\n\n<h2 class=\"wp-block-heading\">How your favorite painting on the cover affects your motivation to open your sketchbook every day<\/h2>\n\n<p>It might seem like a small thing, but the psychology is simple. We more often pick up beautiful things. A sketchbook that feels nice to take off the wall opens more often than one that simply sits on the table with a gray cover facing up.<\/p>\n\n<p>Many of our customers say they chose Manuscript because of a specific cover. Then they bought the next one \u2014 already for a different painting. That\u2019s how a collection forms, where each sketchbook is not only an archive of work, but also an aesthetic object.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"4000\" height=\"2667\" src=\"https:\/\/manuscript.in.ua\/wp-content\/uploads\/Returned-customer-with-collection-Manuscript.avif\" alt=\"\" class=\"wp-image-16606\" \/><\/figure>\n\n<p>And here\u2019s another effect: when you see on the cover a work by an artist you respect, you automatically think about the fact that <strong>he also started from a blank page<\/strong>. That motivates you.<\/p>\n\n<h2 class=\"wp-block-heading\">Manuscript as an aesthetic object: combining function and beauty<\/h2>\n\n<p>The Japanese have a word \u201cmingei\u201d \u2014 the beauty of everyday objects made by hand for daily use. A mug that feels good to hold. A knife that lies in your hand, balanced. A sketchbook you want to open.<\/p>\n\n<p>Manuscript is not a luxury product and not an \u201cart object for a shelf.\u201d It\u2019s a tool that\u2019s convenient to use every day \u2014 and that is also beautiful. An open binding, Swedish paper 150 g\/m\u00b2, a hard cover with a painting, an elastic band, a bookmark \u2014 every detail here has a function. And together, everything looks like a sketchbook you want to display, not hide in your backpack.<\/p>\n\n<hr class=\"wp-block-separator has-css-opacity\" \/>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/sketchbooks\">View the collection of covers<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The first thing people notice when they pick up a Manuscript is the cover. The painting. Sometimes familiar, sometimes new. And almost always \u2014 a question: \u201cWhy is the logo a black square?\u201d We explain. A nod to Kazimir Malevich\u2019s \u201cBlack Square\u201d: why we chose this symbol Kazimir Malevich\u2019s \u201cBlack Square,\u201d painted in 1915, is [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[301],"tags":[],"class_list":["post-17250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-sketchbooks"],"_links":{"self":[{"href":"https:\/\/manuscript.in.ua\/en\/wp-json\/wp\/v2\/posts\/17250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manuscript.in.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manuscript.in.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manuscript.in.ua\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/manuscript.in.ua\/en\/wp-json\/wp\/v2\/comments?post=17250"}],"version-history":[{"count":3,"href":"https:\/\/manuscript.in.ua\/en\/wp-json\/wp\/v2\/posts\/17250\/revisions"}],"predecessor-version":[{"id":17345,"href":"https:\/\/manuscript.in.ua\/en\/wp-json\/wp\/v2\/posts\/17250\/revisions\/17345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/manuscript.in.ua\/en\/wp-json\/wp\/v2\/media\/13485"}],"wp:attachment":[{"href":"https:\/\/manuscript.in.ua\/en\/wp-json\/wp\/v2\/media?parent=17250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manuscript.in.ua\/en\/wp-json\/wp\/v2\/categories?post=17250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manuscript.in.ua\/en\/wp-json\/wp\/v2\/tags?post=17250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}