Hypeyeast

«Hype» is a unique phenomenon of modern society. The wide availability of the internet, inexpensive smartphones, and the rapid growth of social networks and video streaming services have radically changed the psychology of how people perceive information, both in the virtual world and in reality.

To get endorphins, recognition, and stand out, people are willing to do surprising things—from participating in various online challenges to buying incredibly expensive items “unlike others.”

Supreme, Stone Island, Balenciaga, Off-White, and many others are leaders in creating hype and driving the audience’s desire to obtain their products and distinguish themselves from the crowd. Research shows that the market for these brands’ original products is directly connected to the counterfeit market. One stimulates the other and vice-versa. By purchasing a counterfeit, a person obtains the image, the “mask,” sold by the original brands, only much cheaper.

The Hypeyeast Series is a collection of replicas, parodies, and products simply inspired by the styles of other companies.

«Sign Here» is the key message of the series. In the modern world, the boundaries of authorship are hidden behind the canvas of marketing and the brand’s “face.”

Leave your signature on the sketchbook cover. It doesn’t matter who the author is; what matters are the emotions and sensations the product provides.

Become the authors of our products along with Manuscript!